If you read till the end of this page you’ll learn how.
Some results it's achieved:
This does NOT work for e-commerce, brick and mortar or local businesses!
(Results are documented or given access to on this page!)
Find Your Leverage Points
As a general rule, 80% of the results you get will come from 20% of your actions.
Said another way, a small number of activities and assets will get you most of your results.
So, the essential thing to do in this case is to focus on the small number of tasks most likely to get you where you want to be.
So, you need to identify those areas, apply concerted effort to the vital few areas, and avoid doing most other things.
This is only possible with 3 things:
1. Robust statistical tracking
2. Intuitive user behaviour feedback, tracking and analysis
3. Creative strategic insight
In action, that looks like the steps below
Action 1. Systems Accelerating
Eliminate guesswork and wasteful ideas by “systems accelerating.”
This is the most effective, simplest and likely way I've found to improve profits.
Systematically analyse past campaigns, each part of those campaigns and your sales efforts to see which got you to your most desired goal the easiest.
Figure out the outliers, exactly what got you your very best results, and your very worst results.
Lastly, use this info for action.
And, to read through the lines and gather deep insights on what overarching fundamentals have worked for you in your business.
Action 2. Strategic Scaling and Expansion
Scaling via new grounds: what BRAND NEW ads/ funnels/ strategies/ campaigns have you yet to implement, that would revolutionise your business.
this is MORE THAN just "increasing ad spend" that leads to high Cost per Calls and destroys margins.
Creative strategic insight is needed here.
Trying to do this WITHOUT firstly figuring out what you have already done that worked really well and really badly ("Action1.") might mean you inadvertently keep replicating the same mistakes.
Sadly, if asked for help, a lot of advertisers and marketers will simply look at your ad (or another part of your funnel), and leave it at that. No consideration for the rest of your sales process.
This is a problem when your goal is making high ticket sales as easily as possible.
Oftentimes your most desired sales are made after quite a few steps, for example VSL’s, webinars, email sequences and sales calls.
All of the variables and your front end (like ads) impact your ability to actually make sales. And a change in any of those can throw off, or multiply the rest of the conversions you get.
Hence, it’s incredibly important to look at your campaigns holistically, not just as leads generated, or even sales calls booked. But as PROFIT.
We do this with our 4 pillar process.
Pillar 1. Creative positioning and uniqueness
In the 21st century, nearly every single market is crowded. This means you need something to set yourself apart from indirect and direct competition.
Not only that, you need to choose a position that has the opportunity to help you grow to where you want to. Otherwise, you could optimise your funnel till the end of time, you could reach a point where they can’t get better results NO MATTER WHAT.
To maximise your potential for ad profitability, you need to maximise every prong of the “motivator trident.”: Market size, Strength and Permanence.
The success of your whole campaign rests on your position.
Then you need to find something that fits into that, and that’s ultimately believable to your perfect customer (and not just any customer).
By far, the easiest way to do that is to be UNIQUE. To BE something NEW to them.
3 options, promote:
1. A genuinely unique solution
2. A solution that people haven't heard of
3. A solution that people haven't heard of IN THAT PARTICULAR SITUATION (highlighting the effectiveness of a product in an unusual situation, for example.)
I’ve got unique systems for breaking down, easily finding and developing your Creative position and uniqueness.
The process ranks each of these “positioning” opportunities so we know what’s most likely to work and bring the biggest results.
Pillar 2. Ad assets
(Ad copy, ad creatives, targeting, and funnels)
Everything you do at the beginning of the funnel, has a knock-on effect across the rest of the funnel.
It’s a high leverage area, they set the tone for the whole of your relationship.
Not only that, they are the most volatile, and fluctuating in performance part of your sales process.
Ads can make you thousands of dollars one week, and then drain your cash the next (this is sometimes known as ad fatigue.)
Essentially, you need to create profitable ads, and keep them profitable for as long as possible.
This means you need to implement 2 things:
1. “Preemptive Ad Fatigue Solutions” aka PAFS
You don’t want to run around like a headless chicken when ad performance dips, you need to act preemptively.
If the front of the funnel is the highest leverage point of your funnel, then highest leverage point of your ads are the “3 attention-grabbing elements.”
They are the highest leverage point in the whole of your campaign because 95% of people you target won’t see anything other than those 3 elements.
2. “Fish in a barrel” Split testing
Every test you run needs to be as likely to succeed as possible.
Every test wants to be like shooting fish in a barrel.
Every test ideally should have the ability to transform your campaign. And to do this, you need to test the biggest possible ideas you can, yet also the most likely to succeed tests.
To do this, test via the 4 messaging fundamentals.
don’t make things any more complicated than they need to be and don’t make silly mistakes.
Pillar 3. Sales Conversions + Sales Calls
(Tracking and accountability)
If you do sell on a call, you want to make sure you close as many of the clients that you get on the phone (that much is obvious).
Granted, as long as they are the type of client that could benefit from your offer.
What isn’t tracked isn’t managed. Thus, everything you do that could impact sales is meticulously tracked.
This tracking will illuminate the little “butterfly effects” that turn into big waves in the rest of your funnel.
Correct action follows true insight. – Essentially, which ads get leads that are most likely to close, or that do close. This needs to be tracked if you aim to make more from your ads, and can only be tracked by tracking sales calls.
Pillar 4. Follow up and retargeting content
(Content and email sequences etc.)
Think of this as squeezing more juice out of the lemons you already have.
Follow up and retargeting can easily double the calls you get from each 100 leads you get. Put another way, we’ve helped people cut their cost per call in HALF with very basic and easy to implement processes.
So, once we have the right people coming into your sales funnel, and a good amount of them, following up and retargeting works great.
It’s how you get more clients at a much lower cost, and warms other people inside the sales process to take action with you at a later date. A lot of it can be automated.
Here, you want to get your prospects to know, like and trust you.
There’s a predictable format people go through with this, and predictable improvements that can be made to get more conversions.
Client Testimonials and Results
"1-2 Booked Sales Calls a Day"
"Before our leads were really inconsistent...
Now we're consistently getting the right leads, and the CPL has went down a lot."
"FB ads had really gotten off track.
Oliver identified and fixed the ads very quickly."
"5 Client Applications since the updates ($15 each) "
Prior to meeting Oli English we were having issues converting Facebook leads.
I was of the view that FB would actually not work for me.
I almost hung up my boots, but my experience with Oli has opened my eyes to an innovative and fresh way to market on Facebook.
- James M.
When we started, Oliver warned me that we might need at least one month to see results.
In fact, Oliver brought me results in 2 days! I was extremely happy with the results. This was also a very positive experience for me.
- João M.
I can help you the best, by talking to you personally. I'll walk you through each step.
Learn More about the Results I’ve Gotten My Clients in this Case Study Book:
(Access given on sign up)
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DISCLAIMER: The sales figures, income representations and other results stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. They are non-typical results and are not intended to be and are not a guarantee that you or others will achieve the same results. We're using these references and stats for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.